Energy audits identify inefficiencies in homes but often stop short of offering the actual installation of solutions. Smart home dealers can fill this gap by offering products like smart thermostats, automated shades, and energy-efficient lighting, providing homeowners with a full-service approach to energy savings.
With Google Trends showing that January is the peak time for energy audits, now is the ideal moment to forge partnerships with energy audit companies. By working together, you can offer a comprehensive energy solution to homeowners just when demand spikes in the colder months. Planning ahead will ensure you're ready to deliver a compelling, energy-conscious package when it matters most.
Key Benefits for Smart Home Dealers
New Lead Generation: Energy auditors already work with homeowners looking to improve energy efficiency, making them pre-qualified leads for your smart home upgrades.
Showcase Energy Savings: Installing solutions like smart thermostats and shades after an audit can reduce energy consumption and improve comfort, positioning you as a key player in energy optimization.
Leverage Rebates: Both Orange & Rockland (O&R) and PSE&G offer rebates in New York and New Jersey, making your smart home solutions more affordable and attractive to homeowners.
Key Benefits for Energy Auditors
Increase Customer Satisfaction: Referring clients to trusted smart home dealers ensures homeowners see tangible results from their energy audits, enhancing the value of the audit itself.
Access to Expert Resources: Smart home dealers are always up-to-date on the latest trends in energy-efficient tech, allowing auditors to offer the most advanced solutions to their clients.
Action Plan for Partnering with Energy Audit Companies
Create Referral Programs: Build a referral network where energy auditors recommend your smart home installations, and you refer clients back to auditors for energy assessments. This seamless partnership ensures clients get both recommendations and solutions.
Bundle Offers: Offer joint packages that combine energy audits and smart home tech installations at discounted rates, delivering a comprehensive and cost-effective energy solution for clients.
Collaborate on Educational Events: Host co-branded webinars and workshops with energy auditors, educating homeowners on how both services can work together to optimize energy use.
Offer Local Energy Rebates: Help clients find and apply for local energy rebates. Searching utility providers’ websites for terms like "rebate" will uncover savings on thermostats and HVAC systems, strengthening client relationships.
Become an Energy Partner: Enroll in trade ally programs with local utility companies (like O&R and PSE&G) to increase your business's visibility and credibility, ensuring clients see you as a trusted, energy-efficient leader.
How Smart Home Dealers Can Help
Expert Installation: Provide professional installation of smart thermostats, shades, and other energy-saving solutions recommended during audits.
Navigating Rebates: Guide clients through rebate applications with O&R, PSE&G, and other utility programs, maximizing their savings.
Marketing Opportunities: Promote rebate opportunities and bundled services with energy audits, appealing to eco-conscious homeowners looking to reduce energy costs.
Conclusion
By partnering with energy audit companies and guiding clients through the process of applying for local energy rebates, smart home dealers can position themselves as valuable resources for energy-conscious homeowners. These partnerships allow you to offer comprehensive solutions, from energy assessments to the installation of smart home technology, providing clients with both energy savings and comfort. This approach not only boosts customer satisfaction but also generates new leads and sets your business apart as an industry leader in energy-efficient solutions, no matter where you're located.
Rob Skuba
Lantern Room Marketing National Smart Home
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