As September rolls in, it's time for home technology dealers to shift their focus and capitalize on the unique opportunities this season presents.
This guide provides innovative strategies to captivate clients and drive sales, ensuring your offerings are aligned with the changing season.
Last Call for Summer Promo:
Enjoy Outdoor Entertainment at Discounted Prices
As summer winds down, now is the perfect time to offer discounts on outdoor TVs, speakers, and shades. Encourage customers to make the most of the remaining warm days and nights with exclusive deals that help clear out inventory. Emphasize that these items can still be enjoyed now and will be ready to use come spring.
Promo Ideas:
Free Outdoor TV Cover with Outdoor TV Installation: Protect your investment with a complimentary cover, ensuring it stays safe throughout the winter months.
Free Outdoor Subwoofer with Outdoor Speaker Package: Elevate your backyard audio experience with a free subwoofer, enhancing sound quality and depth.
Complimentary Winter Storage Consultation for Outdoor Equipment: Offer a free consultation on properly storing all weather electronics and furniture for winter, ensuring everything is in top condition for next spring.
Marketing Messaging:
Create urgency by highlighting that this is the last chance to enjoy and upgrade outdoor entertainment setups before colder weather arrives. Emphasize the value of these promotions not only for current use but also for protecting investments and extending their lifespan. Use vibrant images of outdoor gatherings and relaxing setups to evoke a sense of enjoyment and relaxation, motivating customers to act quickly before these deals expire.
Optimize Marketing for Football Season and Home Entertainment
Football season isn’t just about the Super Bowl; it’s about every game, every play, and every moment shared with friends and family. Encourage clients to invest in a new TV, media room, or home theater at the beginning of the season so they can enjoy the full spectrum of games—from football and basketball to hockey and the baseball World Series. Remind customers that an upgraded home entertainment system will also enhance their holiday gatherings, making September the perfect time to buy.
Promo Ideas:
Bundle Offer: Launch a "Game Day Upgrade" package that includes a high-definition TV, surround sound system, and premium seating. This bundle prepares customers for every sport and holiday event, offering an immersive viewing experience.
Two Free Tickets to a Local Football Game: Offer two complimentary tickets to a local football game with every “Game Day Upgrade” package. This not only adds value but also creates excitement around the purchase.
Season Pass to NFL Games: Include a season pass to the NFL streaming service for premium home entertainment packages, allowing customers to watch every game and maximize their new system’s use.
Gift Card to an Online Sports Store: Provide a gift card to a sports merchandise store, enabling customers to buy team gear and further personalize their game-day experience.
Marketing Messaging:
Encourage customers to think beyond just one big game. Highlight how a new home entertainment system allows them to enjoy every game, movie, and holiday special with an enhanced experience. Use testimonials and videos to showcase the thrill of a stadium-like atmosphere in the comfort of their home.
Leverage Back-to-School Transitions for Smart Home Automation
Back-to-school season is an ideal time to market smart home products that increase safety and simplify routines. Parents value the peace of mind provided by security cameras, which can monitor if uninvited friends are in the backyard or pool after school. Indoor cameras add another layer of security, allowing parents to check if their kids are home safe, completing chores, and offer two-way communication for reassurance.
Promo Ideas:
Bundle Offer: Introduce a "Bundle and Save" package including indoor and outdoor security cameras, a video doorbell, and a smart lock. This comprehensive package offers full home security, appealing to families looking for safety and convenience.
Free Six-Month Monitoring Service: Provide six months of free professional monitoring with the purchase of a security bundle, delivering immediate peace of mind without additional costs.
Free Set of AirTags: Include a complimentary set of AirTags with every bundle purchase. These are perfect for tracking children’s backpacks or other valuables, adding another layer of convenience for busy parents.
Marketing Messaging:
Highlight how these packages offer total protection, giving parents peace of mind knowing their family is safe, whether they’re inside the house or outside. Use real-life scenarios to illustrate the value of these products, connecting emotionally with parents who prioritize their children’s safety.
Highlight Home Upgrades for Thanksgiving Preparations
Thanksgiving is fast approaching, and many homeowners are considering kitchen remodels or upgrades to improve their hosting capabilities. Market home technology solutions that make holiday preparation seamless and enjoyable. Smart lighting, for example, can set a “cooking scene” to create the perfect meal, dim for a cozy Thanksgiving dinner, and brighten for easy cleanup. In-ceiling speakers with Sonos can get everyone in the kitchen grooving, while a TV ensures that no one misses a play or a holiday show.
Promo Ideas:
Gift Card for Thanksgiving Feast: Offer a gift card to a popular grocery store or meal service with every kitchen upgrade package, helping customers save on their Thanksgiving dinner.
Gift Card for Streaming Services: Provide a gift card to a favorite streaming service, allowing families to enjoy movies and shows while cooking or during downtime.
Free Professional Kitchen Cleaning: Include a voucher for a professional kitchen cleaning service after Thanksgiving, ensuring the space is spotless following the festivities.
Marketing Messaging:
Promote the idea that a well-equipped kitchen enhances the Thanksgiving experience, reducing stress and increasing enjoyment. Highlight how smart lighting, audio, and a kitchen TV transform holiday gatherings, making cooking, entertaining, and cleaning more efficient. Use customer testimonials to demonstrate how these upgrades have improved their holidays, creating more memorable and enjoyable experiences.
Promote Smart Lighting Solutions for Shorter Days
With shorter days starting in September, automated lighting is essential for comfort and security. creating schedules that turns off 20 minutes after sunrise ensures homeowners never come back to a dark house. Additionally, well-placed landscape lighting not only boosts curb appeal but also ensures that guests arrive safely and with a great first impression. Smart lighting also complements security systems by providing illumination that deters potential intruders. Indoors, dimmable lighting saves energy and money while adding convenience and ambiance.
Promo Ideas:
Free Lawn Cutting or Fall Cleanup: Partner with a local landscaper to offer a free lawn mowing or fall cleanup service with any large installation. This extra service adds value and appeals to homeowners preparing for fall.
Free Consultation and Design: Offer a complimentary consultation and design service with every custom lighting purchase, helping customers maximize their setup for both aesthetic and functional purposes.
Free Smart Plug or Pico Controller: Include a free smart plug or Lutron Pico controller with every lighting package, giving customers more flexibility in expanding their home automation capabilities.
Marketing Messaging:
Emphasize the dual benefits of automated lighting for enhancing both home aesthetics and security. Highlight how well-lit areas deter potential intruders and how integrating lights with security cameras creates a safer environment. Use before-and-after visuals and success stories to show the transformation that smart it can bring, making it a must-have upgrade for the fall season.
Conclusion
By strategically aligning your marketing efforts with the changing seasons and customer needs, you can drive significant sales and build lasting relationships. Each of these strategies is designed to leverage the unique opportunities September offers, making sure your products and services resonate with your audience. Don’t miss out on the chance to increase your sales and strengthen your brand by delivering exactly what your customers are looking for this season.
Rob Skuba
Lantern Room Marketing
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