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  • Rob Skuba

Why and How to Use Digital Marketing for your smart home and home automation business.

Did you know that 46% of Google searches are for a local business and organic search is responsible for 38% more website traffic than paid search? That’s the power of SEO! When it comes to connecting with your audience, there’s no more effective way to do it. Yes, It’s a long-term play, but it’s the right one because more traffic means more leads. And more leads means more conversions.


As the world becomes more and more digitized, manufacturers must follow suit in order to remain competitive. Digital marketing allows manufacturers to connect with potential customers all over the world, at any time of day. It is also more cost-effective than traditional marketing methods and provides unmatched lead generation, making it a wise investment for any manufacturer

By utilizing digital marketing tactics such as web design, search engine optimization (SEO), social media marketing, and email marketing, manufacturers can reach a larger audience than ever before. Additionally, digital marketing provides manufacturers with valuable data and insights that can be used to improve their products or services. In short, digital marketing is essential for any manufacturer that wants to stay ahead of the curve.


Why?

Google is sales – social media is branding!


1. Intention.

When someone searches google, they are ready to invest in a specific service or product in a specific area. However, when people are surfing social media, they are looking to be entertained or connecting with friends and relatives and scrolling right by your add. Sure, transactions occur but on inexpensive impulse items, usually less than $25. Fishing for clients on social media is similar to real fishing, you can invest hours waiting for a single bite whereas thousands of consumers are actively searching for solutions on google.

2. More people use Google than any other search engine.

According to recent statistics, Google holds a staggering 92.18% market share for search engines worldwide. Another study by Chitika found that 63.6% of web traffic comes from Google Search. That's more than double the traffic from the next most popular source, Facebook. That means that if you're not optimizing your site for Google, you're missing out on a huge chunk of potential traffic.

3. Google is more trusted than social media.

A study by Edelman found that 66% of people trust search engines like Google to give them accurate information, while only 47% trust social media sites like Facebook.

4. Better closing rate and analytics.

SEO leads have a 14.6% close rate, while social media has a 1.5% close rate for smart home and home theater services.

In other words, people who find your website through a search engine are far more likely to actually do business with you than people who find you through an ad or social media post. When you want to track results and measure success: Digital marketing provides you with more data and analytics than traditional marketing, so you can track your progress and adjust your campaigns accordingly.


5. SEO is more cost-effective than social media marketing.

According to a study by SEOmoz, the cost per lead for SEO is about $80, while the cost per lead for social media is about $133.


So if you're looking to get more bang for your marketing buck, SEO is the way to go. Invest in a good SEO campaign and you'll see real results that last long-term. Social media may be popular, but it can't hold a candle to the power of Google search.


Where

Both Hyper local markets and international territories. The magic is really in hyper local search results.


When – NOW!

The internet is becoming more and more saturated every day, so now is the time to use digital marketing. By using digital marketing, you can reach a wider audience with your message and have a more direct impact on potential customers. You are also claiming your foothold in the market, as you increase content so does your footprint online.


How

  1. Optimizing you site properly for both industry partners and consumers, do not allow consumers to see rhetoric like “we have the best margins”. This usually means having your website split into two different marketing strategies. When optimizing your website do not focus on brand, you focus on solutions. If someone is searching for your brand, they already know who you are, when you appear in search results for solutions then new clients are introduced to your brand. Using the right keywords is also essential. Many consumers use a different language than industry insiders which impedes you reaching a higher volume audience. You call it “motorized shades” while the planet says “electric blinds and there is a large difference in search volume between the two.

  2. Optimizing your GMB (Google my business profile)

  3. Utilizing the combined power of YouTube videos and google search to appear more than once for the same search term. You can list as a web page, a video, a tweet and more….


Here at National Smart Home we offer a wide range of digital marketing services to help your smart home and home theater business reach their target audiences. From web design, search engine optimization (SEO) to social media marketing (SMM), we have the tools and experience to help you achieve your marketing goals. We also offer web design and development services, so we can help you create a website that reflects your brand and drives results. And, our team of smart home experts can provide comprehensive market research and analysis to identify opportunities for growth. Contact us today and start getting an return on your marketing investment!

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