Welcome to Lantern Room Marketing
Lantern Room Marketing was built from inside the smart home and home services industry, not from the outside looking in. I’m Rob Skuba, and for more than two decades I’ve worked across installation, sales, manufacturer representation, and brand development within residential technology. That background matters because marketing for this industry only works when you understand how projects are sold, how homeowners think, and how dealers actually operate.
​
We exist to build digital infrastructure, not monthly activity. We deliver web design with local SEO authority, content architecture, and search visibility that compounds over time. Google is purchase intent, social media builds trust and both have a role, but neither should be confused with the other. Our work is designed to make businesses visible when homeowners are ready to act, while strengthening long-term digital equity.
​
My experience also includes founding National Smart Home and launching Smart Home Day to elevate homeowner awareness across the industry. Through initiatives like Date Night in Stereo and National Headphone Day, I’ve consistently focused on experience, storytelling, and emotional connection because in 2026, marketing without resonance is just noise.
​
Lantern Room Marketing is for companies that want clarity, structure, and measurable growth. We do not chase trends or vanity metrics. We build assets that remain valuable whether an agency is involved or not.
​
If that approach aligns with how you run your business, reach out.
​ Sincerely,
Rob Skuba
Helping You Navigate the Digital Seas:
Our Philosophy:
At Lantern Room Marketing, we believe technical specifications and sales pitches come second, we focus on the human stories and connections that technology enables. Our approach is centered on creating an emotional resonance with your audience. We create strategies that are memorable and effective with deeply engaging content on an emotional level.
Delving Deep:
Our approach goes beyond surface-level analysis. We dive into the core of what makes your brand special, exploring the values, visions, and experiences that define you. This deep understanding allows us to craft authentic and compelling marketing strategies that truly reflect who you are.
Our Services:
Our name synonymous with digital excellence, offering a comprehensive suite of services including web design, SEO, Email Campaigns and creative Social Media content. Our focus goes beyond merely providing services, we aim to forge a unique digital identity for your brand. Our strategy is a blend of innovative techniques and compelling storytelling, designed to make your brand not just visible in the digital world but also deeply resonant with your audience.
Navigating Your Brand's Digital Journey:
Our Three-Phase Approach
Our approach is a carefully structured three-phase process, designed to elevate your brand. This journey involves a deep understanding of your brand, creative realization of your digital identity, and continuous optimization and adaptation.
Discovery and Strategy
Our journey begins with the Discovery phase. Here, we dive deep to understand your brand's unique identity, goals, and challenges. This phase is crucial for laying the groundwork of a successful marketing strategy. We identify your most profitable products and services and tailor our approach to align with your business objectives. This ensures efficiency and maximizes returns.
Design and Launch
With the strategy in place, we enter the Design phase. Here, our creative and technical teams work together to turn the strategic plan into a concrete digital presence. The culmination of this phase is the Launch, where we carefully prepare to debut your brand in the digital world. Our team is dedicated to ensuring a smooth and effective launch, aiming to capture and engage your audience.
