Custom integrators generate the demand for new devices, design complex systems, manage risk, and protect long-term relationships. When revenue pressure builds anywhere in that chain, it lands on you. The custom integration channel is structured differently than most industries. Manufacturers market to dealers, trade organizations market to the channel and very few invest meaningfully in direct-to-homeowner demand. That responsibility for local visibility, trust, and lead generation all falls on you.

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I have spent more than twenty years inside this industry across distribution, manufacturer representation, showrooms, and dealer strategy. I understand how this channel operates because I have worked within it. I have also seen marketing shift from durable infrastructure to expensive activity. Reports replace results, costs increase while control decreases. In some models, essential components of your website remain licensed, hosting is externally controlled, and continuity depends on ongoing payment. When the relationship ends, what appeared to be ownership reveals itself as dependency. This is not marekting, not an investement, not an caring partner, thats extortion.

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Integrator First™ was built to correct that structure by restoring clarity, portability, and long-term control. This program is designed for established integrators operating with an existing website and active marketing agreement. Every engagement begins with a review of your current infrastructure to ensure strategic alignment.