🎄 The 10 Days Before Christmas: How Smart Home Dealers Can Show Up With Comfort, Not Campaigns
- Rob Skuba
- 4 days ago
- 6 min read
Every December, there’s the same tension in the air.
Homeowners feel it.
Dealers feel it.
Most marketing misses it.
For homeowners, the last stretch before Christmas isn’t about “upgrades” or “solutions.” It’s about trying to keep the house, the schedule, the budget, and the emotions from boiling over.
For dealers, it’s a strange in-between zone:
Phones still ring, but not like fall.
Projects are wrapping up.
Everyone’s tired.
And the instinct is either to push one more promo… or go quiet until January.
Both instincts are wrong.
December isn’t the month to sell harder.
It’s the month to show up differently.
The Real December Pain Point (That Nobody Talks About)
If you strip the season down to psychology, you get this: Homeowners are under pressure to make the house feel right.
They’re worried about:
“Will the WiFi die with everyone on it?”
“Where are we going to put everyone?”
“Is the guest room even ready?”
“What are we watching together this year?”
“Will everyone feel comfortable here?”
They’re not dreaming about 8K, Atmos, or “end-of-year incentives.”
They’re thinking about:
Comfort
Flow
Noise
Sleep
Food
Togetherness
If you show up in that headspace talking about “holiday sales,” you sound like everyone else. If you show up in that headspace talking about how to make the home feel calmer, kinder, and more prepared, you sound like someone they’ll remember.
That’s the origin of this campaign.
Why We Built a 10-Day Comfort Series (Instead of a Promo)
We didn’t build a discount campaign, we built a 10-day homeowner comfort series, short, thoughtful daily posts designed to help your customers:
Prepare their guest room with intention
Plan movie nights and music that actually mean something
Set gentle house rules before tension kicks in
Create flow in the home so everyone has a place to be
Carve out one quiet moment before the rush hits
This isn’t about shoving tech into the conversation. It’s about being the brand that understands what it feels like to live in a house full of people for 3–5 days straight. And when January comes and the dust settles, homeowners remember the company that showed up with comfort, not pressure.
What Dealers Are Quietly Telling Us
When we talk to dealers about December, we hear the same things again and again:
“We know we should be posting, but nobody here has the energy to think about it.”
“I don’t want to be that guy pushing sales right before Christmas.”
“We don’t have good homeowner-facing content that isn’t about product.”
“By the time we sit down to plan something, the month is gone.”
Underneath that is a very simple truth:
Dealers want to stay present without feeling cheesy, salesy, or exhausted. So we built something that solves exactly that, The 10 Days Before Christmas Comfort Series
Starting This Monday December 14, you can plug into a ready-made content sequence built around homeowner reality, not marketing theory.
At the core is one simple idea:
“Talk to your customers like you live in a house too.”
The series includes:
A long-form NSH homeowner comfort blog
A 10-day posting rhythm from now through Christmas
Daily topics that feel like real life, not ad copy
We don’t flood you with theory.
We give you a path.
Three Levels of Support (Pick Your Pace)
Different dealers have different capacity. So we built three levels of support that all start from the same place — comfort, not campaigns.
🔹 Tier 1 — Content Only ($297) Buy Now
For the dealer who says:
“Just give me the words and the plan. We’ll post it.”
You get:
10 homeowner-facing post concepts and captions
Short, warm copy written in homeowner language
Each focused on a specific comfort (guest room, movie night, house rules, etc.)
A clear 10-day posting calendar
Which days to post
In what order
A homeowner comfort blog you can publish on your site and link to
This shows your customers you think beyond boxes on a wall
You or your team handle:
Image creation (if you want visuals)
Posting and scheduling
This tier is simple:
You get the thinking. You handle the execution.
🔹 Tier 2 — Content + Images ($597) Buy Now
For the dealer who says:
“We want it to look good and go out fast, without us wrestling with AI or design tools.”
You get everything in Tier 1, plus:
10 finished social images to match the series
Bright, homeowner-friendly visuals
Sized and ready for social
Captions + images paired and labeled by day
You or your team handle:
Posting/scheduling at the recommended times
This tier is for when you want to be hands-on approving, not hands-on creating.
🔹 Tier 3 — Full White-Glove Posting ($1,197) Buy Now
For the dealer who says:
“Run it for us. We don’t want to miss the window, and we don’t want to touch it.”
You get everything in Tier 1 and Tier 2, plus:
We schedule and publish all 10 posts for you
On the platforms you choose (Facebook, Instagram, LinkedIn)
Posts optimized for evening “unwind” windows
Basic hashtag + formatting tuning per platform
A simple recap after Christmas
What went out
How it performed at a glance
Notes you can carry into January
You don’t:
Write
Design
Generate images
Log into schedulers
Think about any of it during the busiest weeks of the year
You approve once. We handle the rest.
A Few Examples (Without Giving Away the Full Series)
These sample concepts show the tone, thoughtfulness, and clarity of the full package:
Sample Post Concept 1
Setting up a guest room with intention:
A small WiFi card, a spare charger, preset TV volume, and a bottle of water.
Little touches that make overnight guests feel welcomed and at ease.
Sample Post Concept 2
Build your holiday movie list:
Ask your family which classics they want to watch this year — then create a list together.
It turns hosting into a shared ritual, not a last-minute scramble. Also some tips on setting up the TV so it isnt to bright for calm viewing.
Sample Post Concept 3
Holiday “House Flow” planning:
Create zones — quiet room, sports room, play area, phone-call space — to keep the home peaceful as more people fill it.
Why This Isn’t an “SEO Play” (On Purpose)
We want to be explicit about this:
This campaign is not built to rank.
The blog isn’t trying to chase keywords.
The posts aren’t written for algorithms.
The timing isn’t about search volume.
This is about staying human in a loud season.
You’re investing in:
Trust
Familiarity
Emotional connection
So that in January, when homeowners finally have room to breathe and think about the friction they felt in their home, your name is the one that already feels safe to reach out to.
Presence Now, Momentum Later
If we zoom all the way out:
Simon Sinek would say this aligns with “start with why” — why you exist in your customers’ lives in the first place.
Gary Vee would call this giving more than you ask for, especially when people are tired of being sold to.
Edward Bernays would see the emotional engineering — you’re meeting people where their real feelings are.
50 Cent would recognize the move: show up when it’s quiet, build relationships while everyone else is chasing the wrong thing, and monetize when timing favors you.
You don’t need another holiday promo.
You need to be remembered as the company that helped the house feel better when it mattered.
That’s what these 10 days are for.
If You Want In:
Choose your tier below and complete checkout:
Once your order is received, we’ll deliver everything you need so you're fully ready for Monday. And if you have questions before choosing, just email us — we’ll guide you to the right tier.
No pressure.
No scarcity tricks.
If this fits how you want to show up this season, we’d be honored to run it with you.
— Lantern Room Marketing
Rob Skuba
516-967-0039
Rob Skuba is a 6yr U.S. Army veteran and a 25-year veteran of the smart home and AV industry. He’s worked across every layer of the ecosystem — installation, distribution, manufacturing, design, sales, and consumer education — giving him a 360° understanding of homeowner behavior and dealer growth.
Rob has collaborated with top brands, supported legendary home theater designers like Theo Kalomirakis, and contributed to high-visibility projects from luxury homes to major entertainment spaces for 50 Cent. He’s the founder of National Smart Home, Lantern Room Marketing, Date Night In Stereo, and national awareness events including Smart Home Day and National Headphone Day.
His signature C+ Framework blends pattern recognition, psychology, and timing to help dealers market with clarity instead of noise. Rob’s mission is simple: give homeowners better experiences and give dealers a better path to growth.
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