This Black Friday: Stop Renting Your Website. Start Owning Your Growth.

This Black Friday: Upgrade the Engine Behind Your Business

You already have a website.

What you don’t have is momentum.

We’ve reviewed over a hundred dealer sites this year — same phrases, same structure, same results: flat.

Call us. We’ll show you the actual Google search results.

If your site could swap logos and still make sense, Google already knows.

And so do homeowners — they don’t look at just one site.

That sameness kills credibility and wipes out the “custom” you thought you paid for or represent.

This Black Friday, we’re helping you be you again — with original sites and affordable rebuild packages built for real dealers, not templates.

Why Your Current Site Isn’t Working

Shown under Fair Use for educational purposes. Each blurred section represents identical content found across multiple smart home dealer websites — illustrating duplicate copy that will never rank or build trust.

1️⃣ Cloned Website = Invisible Brand

Most “custom” sites aren’t. Agencies recycle the same copy across dozens of dealers.

If your site can swap logos and still make sense — it’s a clone.

Cloned sites don’t rank. That early “traffic”? Probably paid, not performance.

Look familiar?

“5 Benefits of Smart Shades.”

“5 Reasons You Need Automated Shades.”

“5 Features of Smart Window Treatments.”

We’ve seen the exact same blog, on so many “custom” sites.

If everyone’s saying the same thing, no one’s being heard.

Google keyword data shows homeowners search “motorized blinds” up to 10× more often than “automated” or “smart” shades — proving most agencies don’t speak the homeowner’s language.

2️⃣ Wrong-Language SEO

Homeowners don’t search “integrators.”

They search motorized blinds, outdoor speakers, home theater install.

Using trade terms like “automated shades” instead of homeowner language kills real leads.

(Insert example image.)

3️⃣ Add-On Taxes

“Hosting.” “SSL.” “Chat.”

We’ve seen these marked up to $300–$400/year — for what should cost under $25.

You’re not Best Buy. You don’t need bloated software to sell trust.

4️⃣ Too Much Overhead, Not Enough Outcome

Dealers don’t want meetings or tech talk.

You want one login, fast edits, and a simple answer: “Are leads going up?”

5️⃣ No Territory Protection

If your agency works with you and your competitor in the same county — no one wins.

We don’t do that.

Real analytics don’t lie. In the last 90 days, organic Google search brought nearly 2,000 visits — while social media delivered just 23. SEO builds equity. Social burns budget.

6️⃣ You’re Being Duped by “Social Is King”

Unless you’re spending $3K–$4K a month, social isn’t driving traffic — it’s making noise.

Even with good posts, most dealer sites see < 25 visits/month.

Meanwhile, Google and AI search pull hundreds to thousands to original content.

The difference isn’t spend. It’s originality.

Ask your agency to send over a screen shot of your Google Business Profile with this filled out properly. Each missing service, keyword, or description costs visibility — and it’s often the difference between showing up or disappearing.

7️⃣ Your Google Business Profile Isn’t Complete

Half-done profiles don’t rank in the map pack.

You need: correct categories (primary + supporting), service areas, products/services with prices or ranges, photos (real jobs, updated), Q&A seeded with homeowner language, booking/call tracking, reviews with owner replies, and weekly posts.

Nuance matters. Done right, GBP can outperform your homepage for local intent.

The Fix

• Original writing.

• Homeowner-first SEO.

• Simple tools.

• Protected territory.

• Dialed-in Google Business Profile.

Our Belief

• Why: Custom dealers deserve a custom voice — not a leased clone.
  

• How: Apple-style clarity, homeowner keywords, and a 30–60 day delivery matched to scope.
  

• What: Three Black Friday packages with first-year platform costs covered and a featured page on National Smart Home — a verified backlink from a trusted source.'

Click Here for a clean breakdown of Wix vs. WordPress vs. Joomla — the platforms most dealers are unknowingly fighting against. If you want to see this live, I’ll screen-share all three side-by-side so you can verify it in real time.

Black Friday Packages

(Must have an existing website for best pricing.)

SPARK 15 — Rebuild Package

• $959/mo × 12

• No existing website: $1,495/mo × 12

• Scope: Up to 15 pages (Home, About, Contact, Privacy, Terms, 1 Service Hub + 10 sub-services)

• Ongoing: 1 new page + 1 email per month for 11 months

• Includes: 1-year domain, SSL, hosting, chat, plagiarism verification, and a 3–5 min “Clone Score” audit video

• Timeline: 30 days

CORE 30 — Growth Package

• $2,000/mo × 12

• No existing website: $2,700/mo × 12

• Scope: Up to 30 pages (adds brand pages, secondary service pages, or multi-room examples)

• Ongoing: 2 new pages or blogs + 1 email per month for 11 months

• Includes: 1-year domain, SSL, hosting, chat, originality certification, local SEO optimization, and quarterly keyword review

• Timeline: 45 days

LEGACY 45 — Multi-Location Package

• $2,700/mo × 12

• No existing website: $3,400/mo × 12

• Scope: Up to 45 pages (multi-location, product collections, and detailed service or region pages)

• Ongoing: 2 new pages or blogs + 1 email per month for 11 months

• Includes: 1-year domain, SSL, hosting, chat, plagiarism verification, quarterly SEO/CRO review, review automation, and Google Business guidance

• Timeline: 60 days

  
  

Add-On Packs

• +10 pages → $1,750

• +15 pages → $2,400

• Blog bundle (12 posts) → $1,800

Scope Guardrails (So We Ship On Time)

• Clock starts after logo, assets, and sitemap approval

• One revision round per page

• Migration: top pages only; older blogs archived or re-written later

• Larger requests batched quarterly

• Ownership: your domain, your content, your data — no lease

Why Black Friday with Lantern Room

You already have a site.

We rebuild, refine, and relaunch — faster and for less than a your agency cloned build.

We cover your first year of essentials (hosting, SSL, chat), which other agencies upcharge to $300–$400/year.

After year one, your total cost for those same tools is under $25/month.

• We use homeowner language that converts.

• We certify originality so your brand actually ranks.

• We protect your territory with exclusive National Smart Home listings.

Real client analytics from a Lantern Room rebuild: over 1,000 unique visitors and 5,000+ AI search queries in 30 days — proof that originality drives momentum, not templates.

What You’ll See in 90–120 Days

• More non-brand organic traffic (new discovery)

• Higher time-on-page and contact actions

• Cleaner email campaign performance

• A site you can actually update — without tickets or waiting

The Offer

• 30–60 days to launch. 12 months to grow.

• Own your website. Own your leads. Actually get a retun on your investment.

Ready to reset?

Contact: Rob@LanternRoomMarketing.com

📩 Contact Page

This isn’t another redesign.

It’s where bleeding ends and measurable growth begins.

If you’re on WordPress or Joomla, you’re probably overpaying.

Click here to see the proof.

Rob Skuba

Founder of National Smart Home and Lantern Room Marketing (formerly The Tech Reps), Rob Skuba created Smart Home Day to help homeowners make sense of technology. A six-year U.S. Army veteran with a computer science background, he’s produced 150+ videos with homeowners, top manufacturers, industry icons and dealers. Rob blends real smart-home experience with proven SEO and marketing strategy — rebuilding dealer websites that actually rank and convert.