Insights from The Lantern Room:
Navigating the Future of Smart Home Automation, Fire and Security Systems Marketing.

Welcome to the Lantern Room Marketing blog—your go-to source for expert insights and strategies in smart home automation, home theaters, fire suppression, and security systems. Whether you’re a tech enthusiast or a business looking to stay ahead, our posts dive into the latest trends and advancements to help you succeed in these evolving industries. Ready to explore the future of smart living? Let’s dive in!

Maximize The Links In Your Ads and Email Campaigns: 5 Key Areas to Drive Conversions and Improve ROI

We often come across businesses who struggle with driving conversions on their websites. While there are many factors that contribute to...

Rob Skuba

Feb 6, 20233 min read

Why and How to Use Digital Marketing for your smart home and home automation business.

Did you know that 46% of Google searches are for a local business and organic search is responsible for 38% more website traffic than...

Rob Skuba

Jun 9, 20224 min read

10 Signs You Need to Update Your Website Design

First impressions matter, especially when it comes to your website. In today’s digital age, potential customers will often judge your...

Rob Skuba

May 7, 20224 min read

How We Create User-Friendly Websites

Visit our Digital Marketing page or our Web Design Services page to learn more! Don't have a website that is easy to use? You're not...

Rob Skuba

May 7, 20223 min read

Market your brand - not theirs

Should you build micro sites on manufacturers platforms? Should you allow bloggers to host a blog on your site? Build your brand - not...

Rob Skuba

Oct 27, 20211 min read

Sample Email Campaign

Rob Skuba

Jul 8, 20210 min read

We want to work with clients like you, Organizations that put people before profit!

Very thankful to have JNS as part of National Smart Home. RJ and Ashlei gave us the opportunity to grow their business and it has been an...

Rob Skuba

Jun 22, 20211 min read

Your Brand IS THE BRAND!

From my inbox: Rob, a (buying group, distributor, digital agency or manufacturer) wants to market a specific brand for me through google...

Rob Skuba

Jun 22, 20212 min read

Creating "evergreen" website pages

Are you creating "evergreen" pages for your virtual showroom? So many put up pages without a marketing, keyword or traffic strategy. We...

Rob Skuba

May 17, 20211 min read

Every lead is a potential sale, long term client and referrer.

From my inbox: Rob, Can you please revise the Google search wording we are getting too many calls for TV installs. TV Installations are...

Rob Skuba

May 16, 20211 min read

Market your solutions instead of manufacturers and "brands"

Your branding your name but not marketing solutions While National Smart Home is still looking to partner with manufacturers to feature...

Rob Skuba

May 16, 20212 min read

Does your marketing agency really know SEO?

How can you see if a web company really understands SEO? Ask google! Do a few searches and look at the results. If they do not have first...

Rob Skuba

May 16, 20212 min read

Create flexible web pages that give info but also convert visitors to sales.

Your website is your virtual showroom and it can really impress visitors without a large investment. It can also be the difference...

Rob Skuba

May 16, 20211 min read

Your SEO agency should not be working with your local competitors.

Best place to hide a dead body? Second page of google! That means there is only ten opportunities to live on page 1. it's easy to get 100...

Rob Skuba

May 16, 20211 min read

Google is sales, Social Media is branding

Are you looking for more sales leads? Google is sales - Social Media is branding. When someone searches google, they are looking to spend...

Rob Skuba

May 16, 20211 min read

Plan the content of your website before your build.

Re-think your "web presence"- If you think in terms of a website, you publish 5 pages and call it a day. This strategy will never rank,...

Rob Skuba

May 16, 20211 min read

Generate more traffic organically

When your passionate it is never about a paycheck, it is about getting your "partner's" results! When you partner with the right people...

Rob Skuba

May 16, 20211 min read

Create more traffic with more keywords by offering more services

When "GO BIG AND STAY HOME" was the campaign Tony at HiDEF was looking to run, we knew this had to be big, huge, even unimaginable! And I...

Rob Skuba

May 16, 20211 min read

You website should feature every service | product you offer

When you limit your catalog - you limit your clients. I am sure you have been seeing many predict market changes due to supply chain...

Rob Skuba

May 16, 20211 min read

What is the ROI of your website?

What is your "home run" average? No, not your average wire length run in a pre-wire, I mean when your the closer' of a home run project....

Rob Skuba

May 16, 20211 min read

Insights from The Lantern Room: Navigating the Future of Smart Home Automation, Fire and Security Systems Marketing.

Maximize The Links In Your Ads and Email Campaigns: 5 Key Areas to Drive Conversions and Improve ROI

Why and How to Use Digital Marketing for your smart home and home automation business.

10 Signs You Need to Update Your Website Design

How We Create User-Friendly Websites

Market your brand - not theirs

Sample Email Campaign

We want to work with clients like you, Organizations that put people before profit!

Your Brand IS THE BRAND!

Creating "evergreen" website pages

Every lead is a potential sale, long term client and referrer.

Market your solutions instead of manufacturers and "brands"

Does your marketing agency really know SEO?

Create flexible web pages that give info but also convert visitors to sales.

Your SEO agency should not be working with your local competitors.

Google is sales, Social Media is branding

Plan the content of your website before your build.

Generate more traffic organically

Create more traffic with more keywords by offering more services

You website should feature every service | product you offer

What is the ROI of your website?

Insights from The Lantern Room:
Navigating the Future of Smart Home Automation, Fire and Security Systems Marketing.