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Strategy & Marketing for Smart Home + Home Services
Insights from The Lantern Room:
Navigating the Future of Smart Home Automation, Fire and Security Systems Marketing.
Welcome to the Lantern Room Marketing blog—your go-to source for expert insights and strategies in smart home automation, home theaters, fire suppression, and security systems. Whether you’re a tech enthusiast or a business looking to stay ahead, our posts dive into the latest trends and advancements to help you succeed in these evolving industries. Ready to explore the future of smart living? Let’s dive in!
Marketing Ideas for Your Smart Home, Home Theater and HiFi Shop at your Local Street Fair: A Comprehensive Guide
Participating in a local street fair can be a golden opportunity for home theater, smart home and HiFi shops to engage with your community.
Rob Skuba
Apr 10, 20245 min read
Smart Home Web Design: A Complete Guide To Creating An Engaging User Friendly Experience.
Are you looking to create or revamp your smart home website that attracts your ideal target audience to increase sales? As a leader in...
Rob Skuba
Jan 24, 20247 min read
Essential Elements for Social Media Posts to Boost SEO:
In today's digital landscape, social media is more than just a platform for branding and customer engagement; it's a powerful tool that...
Rob Skuba
Aug 28, 20232 min read
Maximizing TV Sales: A Strategic Approach for Sellers & Installers
In the dynamic world of TV sales and installations, understanding consumer behavior is paramount. While the Super Bowl season has...
Rob Skuba
Aug 17, 20233 min read
Unlocking Hidden Wealth: Embracing E-commerce in the Smart Home and Home Cinema Technology Sector
Introduction The smart home and home cinema technology sector has seen remarkable expansion, driven by the developments in IoT, voice...
Rob Skuba
Jun 28, 20234 min read
Revolutionizing Smart Home Marketing: National Smart Home's Innovative Monthly Marketing Calendar.
At National Smart Home (NSH), we believe in the power of innovative and practical marketing strategies that surpass the realm of...
Rob Skuba
May 21, 20234 min read
Maximize The Links In Your Ads and Email Campaigns: 5 Key Areas to Drive Conversions and Improve ROI
We often come across businesses who struggle with driving conversions on their websites. While there are many factors that contribute to...
Rob Skuba
Feb 6, 20233 min read
Why and How to Use Digital Marketing for your smart home and home automation business.
Did you know that 46% of Google searches are for a local business and organic search is responsible for 38% more website traffic than...
Rob Skuba
Jun 9, 20224 min read
10 Signs You Need to Update Your Website Design
First impressions matter, especially when it comes to your website. In today’s digital age, potential customers will often judge your...
Rob Skuba
May 7, 20224 min read
How We Create User-Friendly Websites
Visit our Digital Marketing page or our Web Design Services page to learn more! Don't have a website that is easy to use? You're not...
Rob Skuba
May 7, 20223 min read
Market your brand - not theirs
Should you build micro sites on manufacturers platforms? Should you allow bloggers to host a blog on your site? Build your brand - not...
Rob Skuba
Oct 27, 20211 min read
Rob Skuba
Jul 8, 20210 min read
We want to work with clients like you, Organizations that put people before profit!
Very thankful to have JNS as part of National Smart Home. RJ and Ashlei gave us the opportunity to grow their business and it has been an...
Rob Skuba
Jun 22, 20211 min read
Your Brand IS THE BRAND!
From my inbox: Rob, a (buying group, distributor, digital agency or manufacturer) wants to market a specific brand for me through google...
Rob Skuba
Jun 22, 20212 min read
Creating "evergreen" website pages
Are you creating "evergreen" pages for your virtual showroom? So many put up pages without a marketing, keyword or traffic strategy. We...
Rob Skuba
May 17, 20211 min read
Every lead is a potential sale, long term client and referrer.
From my inbox: Rob, Can you please revise the Google search wording we are getting too many calls for TV installs. TV Installations are...
Rob Skuba
May 16, 20211 min read
Market your solutions instead of manufacturers and "brands"
Your branding your name but not marketing solutions While National Smart Home is still looking to partner with manufacturers to feature...
Rob Skuba
May 16, 20212 min read
Does your marketing agency really know SEO?
How can you see if a web company really understands SEO? Ask google! Do a few searches and look at the results. If they do not have first...
Rob Skuba
May 16, 20212 min read
Create flexible web pages that give info but also convert visitors to sales.
Your website is your virtual showroom and it can really impress visitors without a large investment. It can also be the difference...
Rob Skuba
May 16, 20211 min read
Your SEO agency should not be working with your local competitors.
Best place to hide a dead body? Second page of google! That means there is only ten opportunities to live on page 1. it's easy to get 100...
Rob Skuba
May 16, 20211 min read
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